The ideas and facts to take with you : The web 2.0 is now called the Live Web. Consumers have more power: they are informed and involved emitters. A quarter of the content on big brands is generated by the Internet. The transfer of offline budgets to digital and social media will grow importantly in the next years. The social commerce will gradually replace the e-Commerce. By end of 2010, over 60% of 1000 companies in the world will host an online community. By end of 2011, one third of purchases will be influenced by online communities against 9% in 2008.
