In his recent report (GPJ rules of engagement) Forbes asked the question to executives about their marketing budget change in the future. 2010 should see  some important contraction on budgets, but minds are changing and 2011 should be a year of more frank investments in the marketing area. Nevertheless, 58% of the budgets should remain unchanged or even positively oriented in 2010, which is quiet good news for our profession, this being put in perspective of the current economic situation in the US.