To take with you:
- Internet usage in mobility will become the norm in the future. Already, more than 250M smartphones would be sold in 2010. In 2012, nearly 500M should be sold, against 440M notebooks+desktop PCs. In North America in 2011 and for the years after, more smartphones than classical phones should be shipped. One of the reasons that can explain this progression is the development of 3G networks that work. By 2012, a third of users would have subscribed to a 3G plan, which means having the right device and being able to access the Internet from practically everywhere. The main usage is remaining search and social networking. Apple is having a great role in this mobile revolution. The introduction of the Ipad is again changing the usage of mobile Internet by providing a new kind of device in between the laptop and the smartphone. Now wireless consumers expect more from their devices, asking for lon lasting batteries and super-fast access. This mobile revolution has created a huge eco-system between the device vendors, the software application companies and the networks. In the same time, the usage itself is becoming more complex, real-time multi-channel communication is becoming a reality.
- Internet usage in mobility will become the norm in the future. Already, more than 250M smartphones would be sold in 2010. In 2012, nearly 500M should be sold, against 440M notebooks+desktop PCs. In North America in 2011 and for the years after, more smartphones than classical phones should be shipped. One of the reasons that can explain this progression is the development of 3G networks that work. By 2012, a third of users would have subscribed to a 3G plan, which means having the right device and being able to access the Internet from practically everywhere. The main usage is remaining search and social networking. Apple is having a great role in this mobile revolution. The introduction of the Ipad is again changing the usage of mobile Internet by providing a new kind of device in between the laptop and the smartphone. Now wireless consumers expect more from their devices, asking for lon lasting batteries and super-fast access. This mobile revolution has created a huge eco-system between the device vendors, the software application companies and the networks. In the same time, the usage itself is becoming more complex, real-time multi-channel communication is becoming a reality.
- Online advertising should become the new Graal for advertising companies. Today this communication channel remains under utilized. It represents 28% of media consumption for only 13% of advertising spending. Comparing Q1 2008 to Q1 2010, the paid clicks on Google increased by 36% in value to reach $5, 064MM for the quarter (and +34% in volume).- E-Commerce in the US is going back on track after a decrease in beginning of 2009 due to the economic crisis, which has affected traditional commerce in the same way.
- E-communication is knowing is asecond revolution after the massive usage of the email in the 90's and 00's, social networking users has over passed email users in 2009.
- Cloud computing is becoming the new way to have instant access to data & files instantly, from any computer without having to think too much about losing his work. Security issues, that have been a barrier for a long time to its expansion, have abated as enterprises understand that having data stored locally could also represent a risk.
