65+ population in US

One of the major trends that will impact economy in Western countries in the future is the proportion of seniors in total population. In the next 20 years, it is expected that US +65 years population increase by more than 70% to reach nearly 70M. It means new opportunities for different industries and in parallel a clear need for a continuous adaptation to respond to the specific needs of this population.

GDP forecast for 2010 / 2011

OECD seems confident that apart of Greece, and we know why from the debt crisis she encounters, all the Western countries will be back on track of growth between 2010 and 2011, after 2 very difficult years. This has to be compared with the rest of the emerging countries that will continue to be the locomotives of the World growth. That doesn't mean everything is rose, but at least fo the moment the worst case scenario have been avoided.

In his recent report (GPJ rules of engagement) Forbes asked the question to executives about their marketing budget change in the future. 2010 should see  some important contraction on budgets, but minds are changing and 2011 should be a year of more frank investments in the marketing area. Nevertheless, 58% of the budgets should remain unchanged or even positively oriented in 2010, which is quiet good news for our profession, this being put in perspective of the current economic situation in the US.

Economic trends and the job market

Even if the US job market remains uncertain and for many regions tough, the career coach Franck R. Myers sees reasons to be confident in the near future, as he explains that the mentalities are changing and people are improving their skills and more than ever MARKETING THEMSELVES, which is has been a major trend in the last years, and it's mainly due to people using the social marketing tools to brand themselves.

Because everything is going social today...it's better to understand the trends

22 Social Media Trends 

The ideas and facts to take with you : The web 2.0 is now  called the Live Web. Consumers have more power: they are informed and involved emitters. A quarter of the content on big brands is generated by the Internet. The transfer of offline budgets to digital and social media will grow importantly in the next years. The social commerce will gradually replace the e-Commerce. By end of 2010, over 60% of 1000 companies in the world will host an online community. By end of 2011, one third of purchases will be influenced by online communities against 9% in 2008.